Coca-Cola and Launch World Cup NFTs as CRO Token Rises 10%

Coca-Cola and Launch World Cup NFTs as CRO Token Rises 10%

10,000 NFTs will be produced using player "heatmaps" from the current FIFA World Cup 2022 Matches and hosted on the blockchain of

Top crypto exchange has partnered with the American multinational beverage corporation Coca-Cola to launch a collection of non-fungible tokens (NFTs) dubbed "Piece of Magic" NFTs. Approximately 10,000 NFTs will be hosted on the blockchain of

Coca-Cola will create the NFTs with the assistance of digital artist GMUNK.

The collection's theme corresponds to the 2022 FIFA World Cup, which is currently held in Qatar.

Coca-Cola and Launch World Cup NFTs
Coca-Cola and Launch World Cup NFTs

The World Cup Moments Memorialized by NFTs

The NFTs were produced, according to the official announcement, by monitoring player heatmaps. This is a term used to describe the amount of ground a player covers during a specific Qatar World Cup match.

Steven Kalifowitz, the chief marketing officer at, thinks this partnership is fantastic. He expressed his excitement and added that the partnership would allow for a brand-new way to make memories.

But more importantly, because a body as significant as FIFA is adopting Web 3.0 technology for the first time, it establishes a trend. Added Kalifowitz:

"It’s a privilege to partner with Coca-Cola and GMUNK to memorialize these historical matches that will forever be captured on the blockchain."

Speaking of fans' access to the NFTs, potential buyers must first register for an account on the NFT platform.

Additionally, they must sign up on the Coca-Cola fan zone website to be eligible to win one of the "Piece of Magic" NFTs.

Coca-Cola and Launch World Cup NFTs

10% Growth in CRO

The native token of (CRO) immediately shot to the skies after the NFT launch announcement, as was to be expected.

CoinMarketCap shows that CRO increased after the news by over 10%. By the time this article was published, it had lost about 5% of those gains over the previous day and was now trading at $0.6671.

Despite the recent noticeable gains, CRO has decreased by more than 50% over the past month. But that can be connected to the FTX exchange's failure, which significantly impacted the overall crypto market.

Disclaimer: Nothing on this site should be construed as a financial investment recommendation. It’s important to understand that investing is a high-risk activity. Investments expose money to potential loss.



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