06 Dec 2022
Coca-Cola and Crypto.com Launch World Cup NFTs as CRO Token Rises 10%
10,000 NFTs will be produced using player "heatmaps" from the current FIFA World Cup 2022 Matches and hosted on the blockchain of Crypto.com.
Top crypto exchange Crypto.com has partnered with the American multinational beverage corporation Coca-Cola to launch a collection of non-fungible tokens (NFTs) dubbed "Piece of Magic" NFTs. Approximately 10,000 NFTs will be hosted on the blockchain of Crypto.com.
Coca-Cola will create the NFTs with the assistance of digital artist GMUNK.
The collection's theme corresponds to the 2022 FIFA World Cup, which is currently held in Qatar.
The World Cup Moments Memorialized by Crypto.com NFTs
The NFTs were produced, according to the official announcement, by monitoring player heatmaps. This is a term used to describe the amount of ground a player covers during a specific Qatar World Cup match.
Steven Kalifowitz, the chief marketing officer at Crypto.com, thinks this partnership is fantastic. He expressed his excitement and added that the partnership would allow for a brand-new way to make memories.
But more importantly, because a body as significant as FIFA is adopting Web 3.0 technology for the first time, it establishes a trend. Added Kalifowitz:
"It’s a privilege to partner with Coca-Cola and GMUNK to memorialize these historical matches that will forever be captured on the blockchain."
Speaking of fans' access to the NFTs, potential buyers must first register for an account on the Crypto.com NFT platform.
Additionally, they must sign up on the Coca-Cola fan zone website to be eligible to win one of the "Piece of Magic" NFTs.
10% Growth in CRO
The native token of Crypto.com (CRO) immediately shot to the skies after the NFT launch announcement, as was to be expected.
CoinMarketCap shows that CRO increased after the news by over 10%. By the time this article was published, it had lost about 5% of those gains over the previous day and was now trading at $0.6671.
Despite the recent noticeable gains, CRO has decreased by more than 50% over the past month. But that can be connected to the FTX exchange's failure, which significantly impacted the overall crypto market.
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