On-chain refers to data and activities that are recorded directly on a blockchain, a decentralized and tamper-resistant digital ledger. Transactions, smart contracts, and any information stored on the blockchain are considered on-chain. It implies transparency, security, and immutability, as once data is added to the blockchain, it becomes a permanent part of the distributed ledger.

Hypelab web3

A Hypelab Deep Dive : Web3 Advertising with On-Chain Personalization

HypeLab is a web3 on-chain marketing company, offering a seamless and personalized advertising experience for both advertisers and publishers. As a crypto-focused ad network, HypeLab utilizes on-chain data for precise ad targeting.

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